With So Much Content, Why Bother Writing Anything New?

Some publishers seem to have new content every day. Most of this is driven by the idea that you have to stay top of mind with all of your readers at all times.

What I find, personally, is that publishers, and especially marketers, who are always in my inbox eventually get the wallpaper treatment. I simply don’t see their posts even though they’re essentially as loud as pop-art on the wall.

What I do see, and occasionally actually explore, are articles with information that’s interesting based on my present situation. For publishers, the trick is understanding that no matter how hard a content creator tries, any given article will appeal to only a subset of potential readers because everyone is in a different situation.

Tell me 10 ways to bake a chicken, and I might click through if I’m bored with the 10 ways I’ve already been cooking chicken. Tell me about the chicken farm that’s polluting the streams in the next county, I may or may not care. Tell me about the organic chickens being raised down the street, I also may or may not care. But, for each of these article, someone will care. This makes writing them worthwhile.

So, even if you stare at the screen trying to come up with something new every single day, write the article about what you’re seeing at that moment. Someone will care.



About Beyond Bachelor Salad

About Beyond Bachelor Salad

Beyond Bachelor Salad launched on July 4, 2004. Originally, I simply wanted a place to post a variety of writing samples and a few recipes to share with friends, but it evolved into a test area and a viable site in it’s own right.

I used the site to experiment with Google AdsWords, Google AdSense, SEO content and associate sales programs, but in the process the audience broadened beyond the Seattle area.

It’s a low key site, but seems to serve a niche in spite of my benign neglect.

Site content is updated once or twice a year and a newsletter goes out to alert readers to new articles and recipes. Not surprisingly, the recipes draw the most hits. Even though the U.S. has a very high percentage of single people, until recently, major cookbooks and cooking sites continued to publish recipes geared for a hungry family or large dinner party.

Go figure.