Some publishers seem to have new content every day. Most of this is driven by the idea that you have to stay top of mind with all of your readers at all times.

What I find, personally, is that publishers, and especially marketers, who are always in my inbox eventually get the wallpaper treatment. I simply don’t see their posts even though they’re essentially as loud as pop-art on the wall.

What I do see, and occasionally actually explore, are articles with information that’s interesting based on my present situation. For publishers, the trick is understanding that no matter how hard a content creator tries, any given article will appeal to only a subset of potential readers because everyone is in a different situation.

Tell me 10 ways to bake a chicken, and I might click through if I’m bored with the 10 ways I’ve already been cooking chicken. Tell me about the chicken farm that’s polluting the streams in the next county, I may or may not care. Tell me about the organic chickens being raised down the street, I also may or may not care. But, for each of these article, someone will care. This makes writing them worthwhile.

So, even if you stare at the screen trying to come up with something new every single day, write the article about what you’re seeing at that moment. Someone will care.